2023 US ZIP Code 72396 Demographics | Comprehensive Overview
Data and insights for US ZIP Code 72396, including population, age & gender distribution, race & ethnicity, median & household income distribution, property value distribution, educational attainment, health insurance coverage, nativity & citizenship, commuting & transportation, employment, veteran service, poverty & income and SNAP/food stamp recipients. Based on 2023 American Community Survey Estimates.
US ZIP Code 72396 Key Demographic Statistics (2023 Estimates)
Key demographic statistics summarized from the U.S. Census Bureau's 2023 American Community Survey (ACS).
Source: U.S. Census Bureau, 2023 American Community Survey (ACS) Estimates
US ZIP Code 72396 Demographics: Age & Gender Distribution (2023)

Key Demographic Indicators for US ZIP Code 72396
The following statistics highlight US ZIP Code 72396 population and median age, based on U.S. Census Bureau 2023 ACS Estimates.
- Total Population
- 12,854
- Median Age (Total)
- 39.4 years
- Median Age (Male)
- 39.0 years
- Median Age (Female)
- 39.5 years
US ZIP Code 72396 Age Distribution Comparison with Cross County, Arkansas 2023
Compare US ZIP Code 72396 age demographics with Cross County, Arkansas to understand regional demographic patterns.
| Metric | US ZIP Code 72396 | Cross County, Arkansas | Difference |
|---|---|---|---|
| Median Age | 39.4 yrs | 40.6 yrs | -1.2 yrs |
| Under 5 years | 6.76% | 6.29% | +0.5pp |
| Children (5–17 years) | 18.79% | 18.04% | +0.8pp |
| Young Adults (18–24) | 7.17% | 6.97% | +0.2pp |
| Middle-aged (35–54) | 27.00% | 25.19% | +1.8pp |
| Seniors (65+) | 16.66% | 18.57% | -1.9pp |
| Total Dependency Ratio | 73.05 | 75.13 | -2.1 |
Note: "pp" indicates percentage points. "yrs" indicates years. The dependency ratio measures the burden on working-age population (18-64) to support dependents (under 18 and 65+).
Dependency Ratios Analysis
- Total Dependency Ratio
- 73.05
- Youth Dependency Ratio
- 44.21 Population under 18 relative to working age (18-64).
- Old-Age Dependency Ratio
- 28.84 Population 65+ relative to working age (18-64).
A higher ratio indicates a greater financial and social burden on the working population to support non-working age groups.
US ZIP Code 72396 Demographics: Racial and Ethnic Composition (2023)

Diversity & Cultural Composition of US ZIP Code 72396
The racial makeup and ethnic composition of US ZIP Code 72396 are detailed below, drawing from the U.S. Census Bureau's 2023 ACS Estimates.
- Diversity Index Score
- 45.38
- Diversity Tier
- moderate
- Definition
- The probability that two individuals chosen at random will be from different racial or ethnic groups.
Diversity Comparison with Cross County, Arkansas
Compare US ZIP Code 72396 racial and ethnic demographics with Cross County, Arkansas to understand regional diversity patterns.
US ZIP Code 72396 Diversity
45.38
moderateCross County, Arkansas Diversity
44.44
moderateRacial and Ethnic Composition Comparison
| Racial/Ethnic Group | US ZIP Code 72396 | Cross County, Arkansas | Difference |
|---|---|---|---|
| White Alone (Non-Hispanic) | 70.75% | 71.83% | -1.1pp |
| Black/African American Alone | 20.27% | 18.41% | +1.9pp |
| Two or More Races | 6.24% | 7.23% | -1.0pp |
| Hispanic or Latino (Any Race) | 2.62% | 2.20% | +0.4pp |
| American Indian and Alaska Native Alone | 0.12% | 0.27% | -0.2pp |
| Asian Alone | 0.00% | 0.06% | -0.1pp |
| Native Hawaiian or Other Pacific Islander Alone | 0.00% | 0.00% | 0.0pp |
| Some Other Race Alone | 0.00% | 0.00% | 0.0pp |
| Diversity Index Score | 45.38 | 44.44 | +0.94 |
Note: "pp" indicates percentage points. Higher Diversity Index Scores (green) indicate greater racial/ethnic diversity.
US ZIP Code 72396 Economic Demographics: Household Income Statistics (2023)

Economic Snapshot for US ZIP Code 72396
The following data illustrates the financial landscape of US ZIP Code 72396, based on the latest U.S. Census Bureau 2023 ACS Estimates.
- Median Household Income
- $54,516 (Adjusted for inflation)
- Total Households Analyzed
- 4,913
Income Comparison with Cross County, Arkansas
Compare US ZIP Code 72396 household income with Cross County, Arkansas to understand regional economic patterns.
US ZIP Code 72396
$54,516
Cross County, Arkansas
$47,012
Income Distribution Comparison
| Income Bracket | US ZIP Code 72396 | Cross County, Arkansas | Difference |
|---|---|---|---|
| Less than $20,000 | 20.44% | 22.19% | -1.8pp |
| $20,000 to $34,999 | 12.62% | 14.67% | -2.1pp |
| $35,000 to $49,999 | 14.55% | 14.76% | -0.2pp |
| $50,000 to $74,999 | 15.10% | 14.26% | +0.8pp |
| $75,000 to $149,999 | 28.82% | 26.03% | +2.8pp |
| $150,000 or more | 8.47% | 8.09% | +0.4pp |
Note: "pp" indicates percentage points. Higher percentages in high-income brackets (green) indicate greater affluence compared to Cross County, Arkansas.
US ZIP Code 72396 Real Estate Demographics: Property Values (2023)

Real Estate Market Snapshot for US ZIP Code 72396
The following data highlights the distribution of owner-occupied housing values in US ZIP Code 72396, based on the latest U.S. Census Bureau 2023 ACS Estimates.
- Median Property Value
- $131,100
- Total Properties Analyzed
- 3,313 (Owner-occupied units)
Property Value Comparison with Cross County, Arkansas
Compare US ZIP Code 72396 property values with Cross County, Arkansas to understand regional real estate market patterns.
US ZIP Code 72396
$131,100
Cross County, Arkansas
$104,000
Property Value Distribution Comparison
| Value Bracket | US ZIP Code 72396 | Cross County, Arkansas | Difference |
|---|---|---|---|
| Less than $25,000 | 9.96% | 11.09% | -1.1pp |
| $25,000 to $49,999 | 9.09% | 11.62% | -2.5pp |
| $50,000 to $99,999 | 21.16% | 26.03% | -4.9pp |
| $100,000 to $199,999 | 32.15% | 28.89% | +3.3pp |
| $200,000 to $499,999 | 26.02% | 20.90% | +5.1pp |
| $500,000 to $999,999 | 1.63% | 1.46% | +0.2pp |
| $1,000,000 or more | 0.00% | 0.00% | 0.0pp |
Note: "pp" indicates percentage points. Higher percentages in high-value brackets (green) indicate more expensive real estate compared to Cross County, Arkansas.
US ZIP Code 72396 Health Insurance Coverage Statistics (2023)

Healthcare Coverage Snapshot for US ZIP Code 72396
The following data illustrates the health coverage landscape of US ZIP Code 72396, based on U.S. Census Bureau 2023 ACS Estimates.
- Overall Uninsured Rate
- 7.8%
- Total Uninsured Population
- 988
- Total Civilian Population
- 12,666
The uninsured rates vary significantly by demographic group. Children under 18 and seniors aged 65+ generally have higher coverage rates due to public programs like Medicaid/CHIP and Medicare.
Health Insurance Coverage Comparison with Cross County, Arkansas
Compare US ZIP Code 72396 health insurance coverage with Cross County, Arkansas to understand regional healthcare access patterns.
Uninsured in US ZIP Code 72396
7.8%
Uninsured in Cross County, Arkansas
7.5%
Uninsured Rates by Age and Sex
| Age Group | US ZIP Code 72396 | Cross County, Arkansas | ||
|---|---|---|---|---|
| Male | Female | Male | Female | |
| Under 18 | 5.9% | 1.5% | 5.3% | 1.9% |
| 18-34 years | 8.6% | 7.0% | 9.8% | 6.8% |
| 35-64 years | 12.8% | 14.7% | 13.6% | 13.0% |
| 65+ years | 0.0% | 0.0% | 0.0% | 0.0% |
Note: Lower uninsured rates indicate better health insurance coverage. The 18-34 age group typically has the highest uninsured rates, while seniors 65+ have near-universal coverage through Medicare.
US ZIP Code 72396 Commuting & Transportation Statistics (2023)

Commuter Snapshot for US ZIP Code 72396
The following data details the commuting habits of the workforce in US ZIP Code 72396, based on U.S. Census Bureau 2023 ACS Estimates.
- Drove to Work (Car/Truck/Van)
- 97.0%
- Public Transportation Usage
- 0.0%
- Work From Home Rate
- 2.6%
- Total Workers Analyzed
- 5,367
Transportation Comparison with Cross County, Arkansas
Compare US ZIP Code 72396 commuting patterns with Cross County, Arkansas to understand regional transportation preferences.
Drove in US ZIP Code 72396
97.0%
Drove in Cross County, Arkansas
95.7%
Commute Mode Comparison
| Transportation Method | US ZIP Code 72396 | Cross County, Arkansas | Difference |
|---|---|---|---|
| Car, truck, or van | 97.0% | 95.7% | +1.3pp |
| Public transportation | 0.0% | 0.0% | 0.0pp |
| Bicycle | 0.0% | 0.0% | 0.0pp |
| Walked | 0.1% | 0.6% | -0.5pp |
| Taxicab, motorcycle, or other | 0.3% | 0.7% | -0.4pp |
| Worked from home | 2.6% | 3.0% | -0.4pp |
Note: "pp" indicates percentage points. Higher public transit or work-from-home rates (green) indicate more diverse commuting options compared to Cross County, Arkansas.
US ZIP Code 72396 Employment by Class of Worker (2023)

Workforce Snapshot for US ZIP Code 72396
The following statistics categorize the civilian employed population aged 16 and over in US ZIP Code 72396 by their employment sector, based on U.S. Census Bureau 2023 ACS Estimates.
- Total Employed Civilian Population
- 5,706
- Private Sector (Profit & Non-Profit)
- Includes For-Profit and Non-Profit organizations
- Government Workers
- Includes Local, State, and Federal employees
- Self-Employed Workers
- Includes own not incorporated business workers
Employment Sector Comparison with Cross County, Arkansas
Compare US ZIP Code 72396 employment patterns with Cross County, Arkansas to understand regional workforce composition differences.
Government Employment in US ZIP Code 72396
6.3% (M) / 7.6% (F)
Government Employment in Cross County, Arkansas
7.2% (M) / 7.8% (F)
Employment Sector Comparison
| Employment Sector | US ZIP Code 72396 | Cross County, Arkansas | Difference |
|---|---|---|---|
| Private For-Profit (Combined) | M: 35.3% F: 31.1% | M: 37.3% F: 30.5% | M: -2.0pp F: +0.6pp |
| Private Non-Profit | M: 3.2% F: 5.7% | M: 2.7% F: 4.6% | M: +0.5pp F: +1.1pp |
| Government (All Levels) | M: 6.3% F: 7.6% | M: 7.2% F: 7.8% | M: -0.9pp F: -0.2pp |
| Self-Employed | M: 4.9% F: 4.9% | M: 4.9% F: 4.1% | M: 0.0pp F: +0.8pp |
Note: "pp" indicates percentage points. M = Male, F = Female. Green badges indicate higher government employment compared to Cross County, Arkansas.
Definitions: "Private sector" includes employees of for-profit and non-profit companies. "Government" includes all local, state, and federal employees. "Self-employed" refers to those operating their own unincorporated businesses.
US ZIP Code 72396 Veteran Population & Service Statistics (2023)

Veteran Community Snapshot for US ZIP Code 72396
The following data details the civilian veteran population aged 18 and over in US ZIP Code 72396, based on U.S. Census Bureau 2023 ACS Estimates.
- Total Civilian Veterans
- 670
- Primary Service Era
- Vietnam Era Only
259 veterans (38.7%)
Veteran Population Comparison with Cross County, Arkansas
Compare US ZIP Code 72396 veteran demographics with Cross County, Arkansas to understand regional veteran service patterns.
Total Veterans in US ZIP Code 72396
670
Total Veterans in Cross County, Arkansas
874
- US ZIP Code 72396: Vietnam Era Only (38.7%)
- Cross County, Arkansas: Vietnam Era Only (39.2%)
Service Period Distribution Comparison
| Service Period | US ZIP Code 72396 | Cross County, Arkansas | Difference |
|---|---|---|---|
| Vietnam Era Only | 38.7% (259) | 39.2% (343) | -0.5pp |
| Between Gulf War & Vietnam | 18.4% (123) | 18.0% (157) | +0.4pp |
| Post-9/11 Only | 12.8% (86) | 9.8% (86) | +3.0pp |
| Between Vietnam & Korean | 10.4% (70) | 8.2% (72) | +2.2pp |
| Gulf War Only | 9.4% (63) | 16.4% (143) | -7.0pp |
| Post-9/11 + Gulf War | 5.5% (37) | 4.2% (37) | +1.3pp |
| Korean War Only | 4.8% (32) | 3.7% (32) | +1.1pp |
Note: "pp" indicates percentage points. Comparisons show relative proportions of veteran populations by service era.
Note: Periods of service include World War II (Dec 1941–Dec 1946), Korean War (Jul 1950–Jan 1955), Vietnam Era (Aug 1964–Apr 1975), Gulf War (Aug 1990–Aug 2001), and Post-9/11 (Sept 2001 or later). Veterans may have served in multiple eras.
US ZIP Code 72396 Family Poverty & Income Statistics (2023)

Family Economic Security Snapshot for US ZIP Code 72396
The following data categorizes families in US ZIP Code 72396 by their income relative to the federal poverty threshold, based on U.S. Census Bureau 2023 ACS Estimates.
- Families Below Poverty Line (<100%)
- 17.8% (647 families)
- Families Near Poverty (100-199%)
- 37.8% (1,370 families)
- Families with Secure Income (200%+)
- 44.4% (1,608 families)
Poverty Rate Comparison with Cross County, Arkansas
Compare US ZIP Code 72396 poverty levels with Cross County, Arkansas to understand regional economic disparities.
Poverty Rate in US ZIP Code 72396
17.8%
Below poverty linePoverty Rate in Cross County, Arkansas
17.8%
Below poverty lineIncome-to-Poverty Ratio Distribution Comparison
| Income Category | US ZIP Code 72396 | Cross County, Arkansas | Difference |
|---|---|---|---|
| Below Poverty (<100%) | 17.8% (647) | 17.8% (837) | 0.0pp |
| Near Poverty (100-199%) | 37.8% (1,370) | 40.9% (1,927) | -3.1pp |
| Economic Security (200%+) | 44.4% (1,608) | 41.3% (1,946) | +3.1pp |
| Detailed Breakdown | |||
| Below 50% of Poverty | 3.4% | 4.1% | -0.7pp |
| 50-74% of Poverty | 8.4% | 6.7% | +1.7pp |
| 75-99% of Poverty | 6.1% | 6.9% | -0.8pp |
| 100-124% of Poverty | 5.4% | 6.7% | -1.3pp |
| 125-149% of Poverty | 6.9% | 6.8% | +0.1pp |
| 150-174% of Poverty | 6.7% | 6.4% | +0.3pp |
Note: "pp" indicates percentage points. Red badges indicate higher poverty; green badges indicate lower poverty compared to Cross County, Arkansas.
Definition: The "Income-to-Poverty Ratio" measures a family's income against the federal poverty threshold. A ratio below 1.00 means the family is in poverty. Ratios between 1.00 and 1.99 indicate low income ("near poverty"), while ratios of 2.00 or higher suggest greater economic security.
US ZIP Code 72396 SNAP/Food Stamps Statistics (2023)

SNAP Participation Snapshot for US ZIP Code 72396
The following data details household participation in the Supplemental Nutrition Assistance Program (SNAP) in US ZIP Code 72396, based on U.S. Census Bureau 2023 ACS Estimates.
- Total Households Receiving SNAP
- 563 (11.46% of all households)
- Recipient Households with Children
- 314 (55.77% of recipients)
- Total Households Analyzed
- 4,913
SNAP Participation Comparison with Cross County, Arkansas
Compare US ZIP Code 72396 SNAP participation with Cross County, Arkansas to understand regional food assistance needs.
SNAP Participation in US ZIP Code 72396
11.46%
563 householdsSNAP Participation in Cross County, Arkansas
12.52%
817 householdsSNAP Household Composition Comparison
| Household Type | US ZIP Code 72396 | Cross County, Arkansas | ||
|---|---|---|---|---|
| With Children | No Children | With Children | No Children | |
| Married-Couple Family | 5.68% (32) | 4.97% (28) | 11.63% (95) | 6.12% (50) |
| Male Householder, No Spouse | 8.53% (48) | 3.37% (19) | 11.51% (94) | 2.33% (19) |
| Female Householder, No Spouse | 41.56% (234) | 6.57% (37) | 31.58% (258) | 6.85% (56) |
| Nonfamily Households | 0.00% (0) | 29.31% (165) | 0.00% (0) | 29.99% (245) |
| Total SNAP Recipients | 563 (11.46% of households) | 817 (12.52% of households) | ||
Note: Percentages represent the share of SNAP-receiving households in each category. Higher percentages in households with children often indicate targeting of families with greater nutritional needs.
About this data: The Supplemental Nutrition Assistance Program (SNAP) provides food assistance to low-income families. Households with children often face higher participation rates due to eligibility guidelines prioritizing child nutrition. "Nonfamily households" typically refer to individuals living alone or with unrelated roommates.